The Need for Internal Communication
Whatsapp, Facebook, Twitter, Outlook, Gmail, Email, Instamail, Instagram, Mail Chimp, Skype, Face Time – the list of communication platforms is endless, and an intrinsic part of daily life for you and your employees. Do you think it is possible that your employees know that there was an earthquake half way across the planet before they know how their personal work for the week contributed to their company’s performance, or even what their plan is for the next day? It is no longer possible for communication to be part time or occupy the dusty desk of an intern – it’s a fundamental basis of strategy and business operations.
A strategy or business model without buy-in from employees will remain talk and never be successfully implemented. Buy-in is not possible without engagement and communication.
How can employees contribute to the company’s success if they don’t know the company’s goals? How can companies overcome roadblocks and improve their organisation if they do not know what issues are facing employees?
Benefits of constant internal communication:
- Employees understand what the company is working towards (vision) and the role they personally play in achieving it, and the consequences for not achieving it.
- Employees feel as if they are a valuable part of the organisation and are more likely to go the extra mile, be more productive and have a lower absenteeism rate.
- Employers are able to know and resolve issues impacting performance and decrease the frustrations of their employees.
- Strong two way communication systems build trust between employers and employees which creates an environment of loyalty.
Going the extra mile to communicate EVERYTHING to employees is necessary and will result in success.
Contact RB Africa if you need any assistance with the HOW and the WHY of internal communication.